A website offers a wide variety of benefits for small businesses, and most of these benefits increase the value exponentially year over year, just like the internet itself. Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.
According to the figures released earlier from The SCORE Association (SCORE), 97 percent of consumers search for products and services online.
These days building a business website or eCommerce store is easier than ever. It doesn’t cost much money and is quite affordable to build a website, you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising. So now you know why websites are important for small businesses as well.
Still not sure how having a website will help you grow your business? Here are 5 reasons every business needs a website.
1. Your customers expect it
Potential buyers are already looking for you online. Ninety percent of the consumers claim that online reviews influence their buying decisions. So, customer testimonials on your site is a great way to impress potential buyers.
Definitely, you could rely on Google, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.
2. A website makes you look professional
Your website is the perfect place to show off any professional certifications or awards your business has received. 84% of today’s consumers think a website makes your business more credible and professional than companies who only have their social media profiles.
3. You’ll show up in Google search results
Never end up for small, always think big. Maybe you are happy with the current size of your business, but every company small or big experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to make your business visible on google is by building a sophisticated and professional website.
If you have a site, which is well-optimized, can help your business rank well for a variety of search terms and attract a steady flow of new customers. You can optimize it or search engines, thereby increasing the chances of appearing at the top of the Google search results, and getting more visibility with potential customers knocking your door.
4. Showcase your product and services
The benefits are immense if you are having a website!!
Not only can you display your products or outline your services in detail and more precisely, with beautiful images, but you can also provide short video tutorials or downloadable PDF instructions to give your customers the relief and belief that your business exists and you are doing a commendable job than your competitors as well.
5. The price of having a website is much lower than the price of getting left behind
According to a recent Capital One Study, it has been found that only 56% of the small businesses say they have a company website.
This can indicate 2 things:
- 56% of businesses are doing way better than yours
- You still have the chance to beat the 44% of them if you are having a website
So now you know why it’s important having a website for your business.
To convince others, first you have to believe that your business is the boss
It’s true that you cannot control what others say about your business on social media platforms. People have the right to have their own perception, but you definitely influence public perception by creating your own story via a business website.
In your website you can have your own company blog, which helps business owners get their message, mission, and personality in front of their target audience faster as well.
Plus websites help social icons linking to Facebook, Twitter, Instagram, and other social media platforms, which makes it easier for your visitors who like what they see.
In this digital age what else could be better than creating your presence stronger than ever!!
It costs just pennies to get started with your website and quite frankly, you’d have to be insane not to get one! If you need help, give us a shout (www.creson.co.in). We are having a wide range of website design packages for every budget, according to your convenience and we’d be happy to walk you through your needs.